As much as we hate to admit it, brands are not always 100% honest–even our favorite brands. Advertising is created to promote and entice a sale, not to tell the truth. Advertising reflects the brand’s core values and consumers’ positive image perceptions. Thus, graphic designer Clif Dickens created the design project entitled ‘Honest Slogans’, a project that pokes fun at some of our favorite brands, creating more truthful and relevant slogans.
Because every partygoer knows the unspoken rule: ‘you snooze, you lose’.