20 Honest Brand Slogans That Make More Sense Than The Actual Ones


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As much as we hate to admit it, brands are not always 100% honest–even our favorite brands. Advertising is created to promote and entice a sale, not to tell the truth. Advertising reflects the brand’s core values and consumers’ positive image perceptions. Thus, graphic designer Clif Dickens created the design project entitled ‘Honest Slogans’, a project that pokes fun at some of our favorite brands, creating more truthful and relevant slogans.

Sharpie

Sharpie
Because every partygoer knows the unspoken rule: ‘you snooze, you lose’.

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